Why Media Buying Can’t Exist Without Great Content

Totally kidding about Taylor Holiday getting replaced, but you will be seeing A LOT more of this guy!


As tactics on Facebook continue to get reduced, the variable that becomes more and more important is creative. But in the words of the great David Ogilvy, creative isn’t creative if it doesn’t actually sell anything.


Watch Iain talk about why media buying can’t exist without GREAT content.


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