We’re Talking Brand! | Digital Junto #13
Watch the latest Digital Junto to find out from brand expert and CTC advisor, Evan DeWalt, as he shares his definition of a well-executed brand, the value of both connection and authenticity, and how that plays itself out in building a business. Hint: It’s more than just your logo.
We’re Doing Something We Don’t Normally Do At CTC
junto (jŭn′tō), n. – a group of persons joined for a common purpose; a club for mutual improvement established in 1727 by Benjamin Franklin and his friends in Philadelphia; a club for mutual improvement within digital marketing brought to you by CTC.
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We started this agency because we hated agencies… We began as entrepreneurs who lived on the brand side working every day to build and grow our own businesses. We worked with multiple agencies, all of whom were really talented, but every time there was this constant conflict. Our interest never seemed to be aligned. They were billing hourly and we wanted things done as quickly as possibly. There were constant debates about time. It became such a strain that the relationship would always deteriorate. After this experience we committed to establishing an agency model that removed that strain and better aligned the interests of the agency and client. We ditched the “digital marketing” title and decided instead to focus on SALES.
Find Common Thread here: