On LinkedIn, who you are, what you’re doing, and why you’re doing it is REALLY clear (unlike other social platforms). That’s why we believe LinkedIn is creating a unique ecosystem by giving people the freedom to create and engage in valuable content.
So how can businesses use LinkedIn to humanize themselves and bridge the gap between their brand and their audience?
In this video, Tony Flores, President and Founder of Growth Science, engages with Taylor in some thoughtful banter (just like they do on LinkedIn) to uncover the beauty of what may be the most underutilized and undervalued social platform.
“My strategy has been going all in on authenticity. People want to work with those that they relate to… The more authentic I am with my content and with my beliefs around business growth and what role pay per click or strategy might play in that, I get better responses. I get more engagement with people.”