Our Brand team at Common Thread Collective got a package in the mail. So naturally, they did what they do best – filmed an unboxing video of the graphic standard manuals they received.
They look at the unboxing experiences and graphic standards of some of the best brands of all time like NASA, The Bi-Centennial Standard, National Geographic, and NBC… to name a few.
Aside from "ooh-ing" and "aah-ing" over the design, here's two key takeaways from this unboxing video:
- Unboxing experiences create a magic moment between people who are interacting with your brand. Enhancing your packaging adds an element of delight to customer touch-points when experiencing your brand’s design.
- The value of a graphic standard manual is that it creates efficiency within your organization and give clarity to your brand outside of your organization. Not only are they efficient, they’re the most effective way to branded yourself.
Want to create an unboxing experience or graphic standard manual for your brand? Let's work together!