From a fiscal perspective, the TMYD program at Common Thread Collective seems shocking:
- CTC hires a licensed Marriage and Family Therapist for every employee to engage in bi-weekly one-on-one sessions of self-exploration.
- CTC engages a leadership coach to host monthly group sessions designed to expedite the achievement of a dream.
- CTC partners with their employees through a Dream Fund which provides additional resources of time, network, or finances.
What does the company gain from promoting a culture of dreaming?
In order to understand the benefit of a dream-centric culture, you have to examine the outcome of engaging with dreams.
Now here comes the best-kept secret: the achievement of the dream (while precious & valuable to the Dreamer) is not the main goal. When someone opts-in to a process of pursuing dreams, they receive much more than the accomplishment of a goal.
***In the process of dreaming, these side-effects may occur***
1. Achievement becomes a lifestyle
This is the number one side effect of a dream culture. Dream achievement is highly addicting.
Once someone has tasted the victory of achieving a dream, there is no going back. Regardless of what dream they set out to accomplish, the mental benefit an employee receives from conquering a daunting task is second-to-none.
Encourage your team to engage in the achievement of their own goals & dreams, and their belief in their ability to overcome difficulty increases. You suddenly have a team that craves challenges and achievement.
“Bummer.” - Said no employer ever.
2. Innovation becomes indispensable
At CTC, the limitations around what qualifies as a dream are essentially nonexistent. Our entrepreneurs have a wide spectrum of dreams being pursued, from recording a six-song record to building a mentorship program or buying a home – to name a few.
Even our definition of a dream is loose: “a future reality you desire to create.”
But since the ultimate goal is that dreaming will induce side effects of development, then there is a specific sweet spot for choosing a dream. This comes by asking, "What is something you desire to accomplish that will force you to confront both internal and external barriers and wrestle with them in order to achieve it?"
Pursuit of a dream is hard work that will manifest itself in personal development, but only if the dream requires that someone invest energy in creative-problem solving. Cracking open that ability to engage in innovation is one of the greatest gifts you can offer your employees (and your company).
3. Collaboration becomes automatic
Meet Matt, a current CTC Dreamer in hot pursuit.
After setting goals in a group "Pursuit" session, Matt connected with another member of his team to develop a system of accountability for pursuing his dream. It just so happened that his accountability-partner is also a member of his growth team at CTC.His dream is to learn to play the piano—something that could certainly be pursued in isolation. Matt’s approach, however, has been one of accountability and collaboration.
With this networking, the side effects of their system will not stay exclusive to the dream process — expediting deadlines, collaborating to overcome barriers, and holding one another accountable to commitment are skills that are bound to surface in this team’s work with clients together because they’ve flexed that muscle many times in the pursuit of their dream.