The Power of the Gift Guide

by Common Thread Collective Collaborator

Jul. 05 2017

When the powers of seven brands combine…


Whether you’re an agency with multiple clients (like CTC) or a brand with connections to other like-minded companies, sharing is caring when it comes to gift guides.


For Father’s Day this year, CTC created a gift guide that brought our clients together. As both a valuable resource for customers and a powerful marketing tool, the CTC Father’s Day Gift Guide elevated our clients’ products through enhanced influencer marketing and expanded remarketing audiences. Teamwork made this dream work.


How did we do it?


1. Collective Buying Power


As Aristotle once said, “The whole is greater than the sum of its parts.”


By combining the efforts and resources of the brands involved, you can reach a top-tier influencer that may be outside the budgets for each brand individually.


We were able to work with three-time Olympic gold medalist Kerri Walsh Jennings for a fraction of what it would’ve cost each brand to work with her on their own.


Our clients received a celebrity endorsement of their products, video assets for ads, and space on her personal Facebook page via Facebook Live. She covered the entire guide, but focused on each product one-by-one. Each client received high-quality ad placement and an individual video cutdown of her endorsement for their specific product.


Also, because the video was filmed on an iPhone in Facebook Live, it felt more organic and resulted in improved ad engagement.


Hall of Fame: One client saw a 1400% ROI on their gift guide ads.



If you’re just starting to work with influencers, Jordan explains how to find the right influencers for your brand.



2. Collective Remarketing Power

No good gift guide is complete without, well, the guide: a single page that showcases the authentic greatness of each product. You can create your own PR and educate customers.


Make sure that the gift guide is pixeled. You need to pool all page visitors into one massive audience to be shared between all the brands involved and used for remarketing.


Each client ran Facebook ads to the gift guide. They captured the new traffic of those searching for Father’s Day gift recommendations and collectively sent 7x the traffic to the single page, traffic that could be remarketed to.


In other words, each brand received 7x the remarketing power for their ads and that paid off.


Back To School is almost here and Holiday is right behind it, which means we have two more opportunities to be part of our gift guides this year.


If you’d like to partner with CTC and join maximize brand’s power, contact us at


Make sure to also check out our top-performing ads on the Hall of Fame.


More From CTC


How To Be A Great Client


The Best Use Of Your $1000 Marketing Budget


How To Drive Sales By Partnering with Existing Communities | Shopify Masters

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