The Best Media Buyers Do One Thing: Wait.

by Common Thread Collective Collaborator

Jun. 10 2019

Novice media buyers often chase past outcomes assuming that it is indicative of future outcomes. Instead, the key to being a great media buyer is being able to stare the data in the face and wait for it to become accurate. This requires patience.

Our Managing Partner, Taylor Holiday talks data and research that demonstrate why patience is the best virtue in media buying.