Snapchat is no longer just an app for teenagers to share their dog-filter selfies with their friends. During the last quarter of 2018, Snapchat not only surpassed $1 billion in revenue but also their mobile video advertising reached over 70% the 13-34 year old US population on a monthly basis.
With over 186 million active users each day, e-commerce businesses are starting to propel their ad spend on Snapchat to reach this lucrative, younger demographic of shoppers. Savvy e-commerce advertisers are taking advantage of Snapchat’s conversion campaigns to push prospects down the sales funnel as well as collection ads to allow users browse their product catalog.
Snapchat Collection Ad:
Check out the latest ad products from Snapchat that have helped them propel to one of the top social media advertising platforms:
In 2018, it was reported that 1,400 advertisers were using Snapchat ads for one-off campaigns during Q4 with the top five spenders being Comcast, Mars, AT&T, Adidas and P&G. Retailers only accounted for 10% of the ad spend on the platform in 2018.
“We are building a mobile-first, engagement-driven, sustainable advertising business in a privacy-safe way for our users that drives real business outcomes,” says Jeremi Gorman, chief business officer at Snap. Gorman also reported that the company made a “deliberate pivot to work with direct-response advertisers last year as we shifted to self-service.”
It’s easy to see why Snapchat has quickly become a very attractive platform for advertisers as a cost-efficient outlet to reach millions of millennial eyeballs. Facebook has paved the way for platforms like Snapchat by proving the value of advertising driven social media, and we are excited as an agency to be one of the early adopters of Snapchat advertising. We believe that Snapchat will continue throughout 2019 to provide immense opportunities in terms of profitability and scale for our e-commerce clients.
Ready to start advertising on Snapchat? Contact us today!