Revealing The Deep, Dark Secret of The Facebook Video Ad

by Common Thread Collective Collaborator

Jan. 26 2017

The World’s Best Ad Product Has A Dark Secret


Digital Junto #8 | Revealing The Deep, Dark Secret of The Facebook Video Ad


Watch the latest Digital Junto to find out about the discrepancies in Facebook’s video ad metrics and how to capitalize on this game-changing opportunity presented by the video ad experience. We’ll be going through real examples of real metrics from real ads.


junto (jŭn′tō), n. – a group of persons joined for a common purpose; a club for mutual improvement established in 1727 by Benjamin Franklin and his friends in Philadelphia; a club for mutual improvement within digital marketing brought to you by CTC.


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We started this agency because we hated agencies… We began as entrepreneurs who lived on the brand side working every day to build and grow our own businesses. We worked with multiple agencies, all of whom were really talented, but every time there was this constant conflict. Our interest never seemed to be aligned. They were billing hourly and we wanted things done as quickly as possibly. There were constant debates about time. It became such a strain that the relationship would always deteriorate. After this experience we committed to establishing an agency model that removed that strain and better aligned the interests of the agency and client. We ditched the “digital marketing” title and decided instead to focus on SALES.


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