This week in the media world we’re saying goodbye to iTunes, harnessing BDE, going to bed with Taco Bell and taking Netflix recommendations. Luckily we have Matty & Melvin back on the couch for the third installment of CTC’s Weekly Roundup Show to break it all down for you.
Goodbye, Sweet iTunes
‘Tis a sad, sad day indeed. Earlier this week, Apple announced that it will be phasing out iTunes in favor of three more modern apps: Music, TV, and Podcasts – similar to how these services are already divided on iPhones and iPads. You will still be able to purchase songs/movies through Music and TV.
According to Jack Kent, analyst of IHS Markit, “For Apple's own business, it marks the strategic shift away from a central hardware focus to a business in which subscription content and services are increasingly important for margin and revenues”. In 2018, subscription revenue accounted for more than 80% of online music and videos revenue, compared with less than 10% in 2008.
Let’s pour one out for iTunes.
BDE - Big Diplomacy Energy
I hope someone catches that Teddy Roosevelt reference.
A big issue over the past few years has been tech giants and how much the government should be regulating. Monday chatter turned to action and big tech was punished.
The Justice Department is preparing an antitrust probe of Google and that same department has been given jurisdiction of Apple’s practices as a part of a broader review into the behavior of tech companies. The FTC has assumed oversight of Amazon and Facebook to look into how those companies are harming competition.
Still early, but assuming greater oversight over 4 of the world’s 5 most valuable companies means the days of unfettered growth for the tech industry may be numbered.
A report recently released by D.A. Davidson states that “governments are also realizing the dangers of allowing a few tech titans to have such enormous influence on consumer’s day-to-day lives, including not only Amazon, but also Apple, Facebook, and Google and the potential for regulatory disruption is increasing by the day, in our view, and, therefore, is something we are monitoring closely.”
Taco Bell is Taking You To Bed
Along with being the most consumed fast food chain past 2am, Taco Bell has expanded their service offerings into the hotel business. Yes, you heard that correctly…
Taco Bell will be opening a limited time hotel and resort in Palm Springs. Seems strange, but Taco Bell’s Chief Brand Officer, Marisa Thalberg said that the move is to create an unparalleled brand experience for their “super fans”.
Along with Taco Bell themed rooms, the hotel will offer Taco Bell themed hair styling, nail salon, and gift shopping experiences. This is what looks like an attempt to create a complete lifestyle brand while also collecting consumer behavior data and having unofficial brand ambassadors creating content.
Reservations will be open to the public in June for bookings in August 2019. This is NACHO average travel experience! (sry had to do it)
Netflix Copies Instagram
Netflix’s mobile app might get a makeover! The streaming giant is testing out a new feed format for a subset of users that replicates a similar experience to that of Instagram.
The new feed plays video without sound automatically and also has a gallery that you can swipe horizontally. The main feature that Netflix wants to emphasize are the sharing options through third party apps.
So get ready, finding and sharing your favorite binge worthy series will be easier than ever.