Let’s Make An Extra $1 Million

by Common Thread Collective Collaborator

Feb. 01 2017

Let’s Make An Extra $1 Million


Digital Junto #9: How We Can Make Edwin Encarnación An Extra $1 Million


Watch the latest Digital Junto to find out how Taylor and Andrew reverse engineer Edwin’s million-dollar contract incentive (or revenue goal) and build a pathway to get there. They’ll walk through the step-by-step process of optimizing user experience, customer acquisition advertising, ad product creation, leveraging influencers, etc. to bring the Cleveland Indians to 2 million fans and Encarnación an extra $1 million.


junto (jŭn′tō), n. – a group of persons joined for a common purpose; a club for mutual improvement established in 1727 by Benjamin Franklin and his friends in Philadelphia; a club for mutual improvement within digital marketing brought to you by CTC.


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We started this agency because we hated agencies… We began as entrepreneurs who lived on the brand side working every day to build and grow our own businesses. We worked with multiple agencies, all of whom were really talented, but every time there was this constant conflict. Our interest never seemed to be aligned. They were billing hourly and we wanted things done as quickly as possibly. There were constant debates about time. It became such a strain that the relationship would always deteriorate. After this experience we committed to establishing an agency model that removed that strain and better aligned the interests of the agency and client. We ditched the “digital marketing” title and decided instead to focus on SALES.


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