Keep Sales Momentum in the New Year

by Common Thread Collective Collaborator

Jan. 10 2017

Welcome 2017! As the post-holiday ecommerce slump creates a new set of challenges for your online sales, we’re giving you three easy tips to keep your momentum going and activate all of the new clients you acquired over the holidays.

Just because Black Friday is over, doesn’t mean you can’t win during the slower shopping seasons of the new year. In fact, in a more recent case study, our client Love Wellness had a 380% increase in first-time customers during Q1 and Q2. For a recent case study on how they grew, check out “Health & Wellness Marketing Strategies for Growth.” 


junto (jŭn′tō), n. – a group of persons joined for a common purpose; a club for mutual improvement established in 1727 by Benjamin Franklin and his friends in Philadelphia; a club for mutual improvement within digital marketing brought to you by CTC.

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We started this agency because we hated agencies… We began as entrepreneurs who lived on the brand side working every day to build and grow our own businesses. We worked with multiple agencies, all of whom were really talented, but every time there was this constant conflict. Our interest never seemed to be aligned. They were billing hourly and we wanted things done as quickly as possibly. There were constant debates about time. It became such a strain that the relationship would always deteriorate. After this experience we committed to establishing an agency model that removed that strain and better aligned the interests of the agency and client. We ditched the “digital marketing” title and decided instead to focus on SALES.


E-Commerce is simple:




Everything we do revolves around our ability to increase the variables in this formula.


We don’t know healthcare or payments processing or real estate but we do know the active lifestyle consumer good space better than anyone. Our company is founded by athletes and entrepreneurs who have the rare vantage point of understanding the locker room and the board room. So we work where we have always played, and we are committed to focusing only on the things we know best.


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