Black Friday, Cyber Monday is the most wonderful time of the year. And this past season brought us a particularly wonderful haul …
Massive online holiday success with PupSocks: a company that puts images of your beloved pet on a pair of brightly colored socks.
The numbers don’t lie. We generated 90% of PupSocks’ revenue for last year over the holiday season, driving 80,000 purchases in the course of the holiday season while maintaining a whopping 3.7 return on ad spend (ROAS).
PupSocks’ success is a great example of how the right product paired with the right audience with the right ad creative on Facebook can create ecommerce fireworks. We found people who loved pets; and we put simple, direct ads describing clearly what PupSocks is in front of that audience.
In fact, the secret of advertising on social is … there’s not really a secret.
Do whatever you can to make it clear to your audience exactly what your product is, and get that message in front of the right audience.
Maybe it seems like it should be more complicated than that, but it’s not.
We often see entrepreneurs stumble with clever taglines rather than straightforward descriptions. Instead, the best way to sell your product — and grow your ecommerce business — is to find your own version of PupSocks’ chosen headline: “Your Pup — On Socks!”
That’s true today and it’ll be true tomorrow, no matter what trends shape the future of direct-to-consumer ecommerce.
Don’t take our word for it though. Instead, check out Facebook’s official case study.
Want to learn more about Pupsock’s ecommerce growth strategy? For an even more recent case study, dive into Pet Industry Growth, Statistics, and Trends 2020: Ecommerce Market Report.