Gary Vee On Buying Attention At Scale


CTC had the privilege of hosting Gary Vaynerchuk in-house last week. In this full-length recap, Gary gives top-tier advice to entrepreneurs at EVERY stage, encouraging them to always give MORE value than they take. “At $1 Million, you’ve got to make sure you’re talking about MATH. And at $50 million, it’s time to start talking about ART.”

 

Wherever you’re at in pursuing your dreams as an entrepreneur, watch now to learn how to buy attention at scale and leverage it in the long-term.

 

Junto (jŭn′tō), n. – a group of persons joined for a common purpose; a club for mutual improvement established in 1727 by Benjamin Franklin and his friends in Philadelphia; a club for mutual improvement within digital marketing brought to you by CTC.

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We started this agency because we hated agencies… We began as entrepreneurs who lived on the brand side working every day to build and grow our own businesses. We worked with multiple agencies, all of whom were really talented, but every time there was this constant conflict. Our interest never seemed to be aligned. They were billing hourly and we wanted things done as quickly as possibly. There were constant debates about time. It became such a strain that the relationship would always deteriorate. After this experience we committed to establishing an agency model that removed that strain and better aligned the interests of the agency and client. We ditched the “digital marketing” title and decided instead to focus on SALES.

 

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