Common Thread Collective Is Your Ecommerce Growth Partner

At CTC, we produce better financial outcomes for your business by constructing a system for achieving profitable scale. Whether you learn how to build that system from us — or hire us to build it for you — we have a solution to meet your business where it’s at.

Latest Insights

How to Get Your CFO to Sign Off on Your Marketing Budget

Want to know the secret to getting your organization on board with your desired ad spend? In this video, CEO Taylor Holiday shows you how to get buy-in by reorienting your campaigns around Return on Invested Capital.

Media Buying 18 min Watch

Performance Max is Hurting Your Business. Here’s How to Fix It.

We dug into the Performance Max black box so you don’t have to — read our original report and learn how to maximize return on the platform.

Paid Search Strategy, Performance Max 8 min Read
Google Performance Max Black Box

Beauty & Cosmetics Industry Trends

Industry Report 30 min Read

Pet Industry Growth & Statistics

Industry Report 23 min Read

The Future of DTC Food & Beverage

Industry Report 20 min Read

The Unexpected Factor That Dramatically Affects LTV

While many variables influence a customer’s lifetime value to a brand, the most underappreciated is the product the customer purchased in their first order. We analyze the impact of that SKU on LTV for a Beauty & Cosmetics brand.

Ecommerce Strategy 5 min Read
cumulative revenue on second order from customers acquired in 2020 and 2021

Tactical insights for growing DTC brands

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Who We’ve Worked With

Ecommerce Growth Strategies Built for Your Business

  1. Common Thread Collective's library of DIY training and content

    Do it Yourself

    Browse our library of DIY ecommerce training tools, from media buying to business growth.

    Get Data & guides
  2. Access the Common Thread Collective team with an ADmission membership

    Done with You

    Join Admission, our membership community. Get tools and trainings, plus personal access to CTC’s pool of growth experts.

    Join Membership
  3. Expert strategy and tactics from the Common Thread Collective team

    Done for You

    Growth strategy, paid social buying, search, email, SMS, and creative, tailored to your business’ unique needs.

    Hire Us