At CTC, we produce better financial outcomes for your business by constructing a system for achieving profitable scale. Whether you learn how to build that system from us — or hire us to build it for you — we have a solution to meet your business where it’s at.
Want to know the secret to getting your organization on board with your desired ad spend? In this video, CEO Taylor Holiday shows you how to get buy-in by reorienting your campaigns around Return on Invested Capital.
We dug into the Performance Max black box so you don’t have to — read our original report and learn how to maximize return on the platform.
While many variables influence a customer’s lifetime value to a brand, the most underappreciated is the product the customer purchased in their first order. We analyze the impact of that SKU on LTV for a Beauty & Cosmetics brand.
The cornerstone of CTC’s philosophy — set clear KPIs, model customer lifetime value, and build a 12-month forecast.
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