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Q4 success starts in Q3, and the most successful brands on Black Friday all plan their entire marketing effort around four distinct revenue “mini-peaks” within the holiday season. On this episode, Richard talks with Luke Austin & Steve Rekuc, breaking down our four-part plan to tackle BFCM for our clients in 2023.
The secret to building a winning holiday strategy in 2023: Breaking down the season into four key peaks, and developing a four-pronged strategy for each.
Third-party attribution tools are increasingly popular in the ecommerce space. But are they actually doing more harm than good? To find out, we put three popular attribution tools to the test.
Using 10 key metrics, the Ecommerce Diagnostic Toolkit shows you the unexpected factors that affect your growth. Pinpoint your brand's biggest weaknesses and uncover your Growth Quotient, the true measure of your growth potential.
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